Search engine optimization is the act of making a website come up higher in the search results of major search engines. Each major search engine has a unique way of determining the importance of a given website. Some search engines focus on the content or verbiage. Some review Meta Tags to identify who and what a web site's business is. Most engines use a combination of Meta Tags, content, link popularity, click popularity and longevity to determine a sites ranking. The procedure of website optimization ensures that a website has all of the necessary ranking criteria to appeal to the individual search engines needs.

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